OUR VISION + ETHOS
ANY LAWFUL ACTIVITY was created with one purpose: to bring limitless opportunity and experiential intelligence to both brands and agencies. Our ethos is built on the belief that true innovation is rooted in precision execution and a deep understanding of the ever-evolving marketing landscape.
At our core, we are a strategic partner - always working to drive action, exceed expectations, and ensure that every initiative is not just executed but elevated. We don’t operate within rigid frameworks; instead, we tailor our approach to each client’s unique needs, providing expertise when and where it’s most needed.
With a passion for creative collaboration and unmatched attention to detail, ANY LAWFUL ACTIVITY strives to redefine what is possible.
FOUNDER
Ben Rush brings over 12 years of experience at the forefront of marketing, working across leading brands and agencies in Media and Entertainment, Spirits and Beverage, Luxury Hospitality and Travel, Technology and Innovation, Lifestyle and Luxury Automotive. Over the course of this journey, Ben has consistently driven industry evolution, seamlessly blending brand vision with agency execution to drive meaningful results across these sectors. With a background spanning client partnerships and senior leadership, creative strategy and production, he has refined the unique ability to elevate offerings and deliver results that resonate at every level.
The creation of ANY LAWFUL ACTIVITY is the culmination of this journey - an opportunity to combine deep expertise in brand vision and agency execution into a bespoke consultancy for today’s most ambitious brands and agencies. Ben understands the nuances of speaking the brand’s language while simultaneously translating that vision into actionable, impactful strategies and solutions that drive results. This unique capability - to unlock a brand's true potential and guide them through flawless execution - serves as the foundation of the company's framework.
ANY LAWFUL ACTIVITY exists as a strategic partner to brands and agencies seeking refined leadership and strategic action. Ben ensures every action aligns with the brand’s core vision and end goal, driving impact and transformative results.