A dynamic consultancy framework, designed to sharpen brand vision and elevate agency impact. A high-caliber strategic partner, working directly with brands and agencies. Tailored to every engagement, ANY LAWFUL ACTIVITY cuts through complexity, identifies opportunity, and delivers expert-driven, curated solutions with precision & agility.
EXPERTISE FRAMEWORK
BRAND PLANNING, INTEGRATION
& EXECUTION
Hands-on expertise for brands and agencies, tackling key needs across marketing strategy, experiential and live events, and 360 brand campaigns. We integrate to your team as a strategic extension to translate vision into impactful execution.
EXPERIENTIAL INTELLIGENCE [FOR BRANDS]
ANY LAWFUL ACTIVITY operates as an extension of your marketing team, shaping experiential strategy from concept to execution. Whether advising on agency partnerships, onboarding the right collaborators, or ensuring strategic alignment, we make experiential a seamless, results-driven component of your broader brand initiatives.
EXPERIENTIAL INTELLIGENCE [FOR AGENCIES]
For agencies where experiential isn’t a core focus, ANY LAWFUL ACTIVITY provides specialist support—delivering expert-led implementation from initial concept, through to business management and on-the-ground execution. We help bring experiential ideas to life with precision, ensuring they align with creative vision and client objectives.
FRACTIONAL LEADERSHIP
Executive-level expertise when and where it’s needed. ANY LAWFUL ACTIVITY steps in during pivotal moments - leading client relationships, driving business growth, or optimizing internal operations - with the agility and precision of an insider, without the constraints of a full-time hire.
PROJECT-BASED MARKETING
CONSULTING
On-demand expertise in client leadership, production oversight and agency execution. From spearheading key initiatives to ensuring integrated campaign and experiential delivery, ANY LAWFUL ACTIVITY integrates seamlessly to your team.
ANY LAWFUL ACTIVITY is the product of a career delivering high-impact campaigns, client and creative excellence and results driven work—this portfolio reflects that journey, showcasing the expertise and strategic action that define our approach today.
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OUR VISION + ETHOS
ANY LAWFUL ACTIVITY was created with one purpose: to bring limitless opportunity and experiential intelligence to both brands and agencies. Our ethos is built on the belief that true innovation is rooted in precision execution and a deep understanding of the ever-evolving marketing landscape.
At our core, we are a strategic partner - always working to drive action, exceed expectations, and ensure that every initiative is not just executed but elevated. We don’t operate within rigid frameworks; instead, we tailor our approach to each client’s unique needs, providing expertise when and where it’s most needed.
With a passion for creative collaboration and unmatched attention to detail, ANY LAWFUL ACTIVITY strives to redefine what is possible.
Ben Rush brings over 12 years of experience at the forefront of marketing, working across leading brands and agencies in Media and Entertainment, Spirits and Beverage, Luxury Hospitality and Travel, Technology and Innovation, Lifestyle and Luxury Automotive. Over the course of this journey, Ben has consistently driven industry evolution, seamlessly blending brand vision with agency execution to drive meaningful results across these sectors. With a background spanning client partnerships and senior leadership, creative strategy and production, he has refined the unique ability to elevate offerings and deliver results that resonate at every level.
The creation of ANY LAWFUL ACTIVITY is the culmination of this journey - an opportunity to combine deep expertise in brand vision and agency execution into a bespoke consultancy for today’s most ambitious brands and agencies. Ben understands the nuances of speaking the brand’s language while simultaneously translating that vision into actionable, impactful strategies and solutions that drive results. This unique capability - to unlock a brand's true potential and guide them through flawless execution - serves as the foundation of the company's framework.
ANY LAWFUL ACTIVITY exists as a strategic partner to brands and agencies seeking refined leadership and strategic action. Ben ensures every action aligns with the brand’s core vision and end goal, driving impact and transformative results.
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